Directional benchmarks
- Medspa: lead → consult 35–50%, consult → booked 60–75%.
- Home services: lead → estimate 45–60%, estimate → sold 30–45%.
- Real estate: lead → showing 8–15%, showing → offer 20–30%.
- Fitness: lead → trial 25–40%, trial → member 40–60%.
Speed-to-lead is the single biggest lever at the top of every funnel.
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