Is Google's AI really calling businesses?

Yes. Google announced at I/O 2026 that people can ask it to call businesses on their behalf in categories such as home repair, beauty and pet care, rolling out to everyone in the U.S. this summer.

Do I have to publish exact prices?

No. A range, a service-call fee, or what drives the price up or down is usually enough to answer the question. You approve every figure before it is used.

What does the free check cost?

Nothing. The Legion team reads what is public about your business and sends you the results. There is no obligation.

Will you call my business or change anything?

No. The check only reads your public website and Google Business Profile. Nothing is sent, changed or published.

How is this different from an AI receptionist?

A receptionist answers calls. The price check looks at what an AI can learn about your prices from what you publish, which is also where it looks when a call goes unanswered.

Do you work with agencies?

Yes. Agencies can offer AI price checks to the home-service businesses they serve. Tell us about your clients through the contact form.

AI price check · Home services

When Google's AI calls for a price, does your business give one?

Homeowners can now ask AI to phone local businesses and compare what each one says. A free AI price check shows what an AI can learn about your prices today, before it calls, and when nobody picks up.

Get your free AI price check

Problem 1 of 4

The problem

Google's AI now calls for prices

Homeowners can ask it to phone contractors for price and availability.

Google, I/O 2026

Illustrative example — not a recording.

AI assistant, calling for a customer: “What would a 50-gallon water heater replacement cost, and when is your next opening?”

Plumber A – No price given
“We'd need to send someone out to take a look first.”

Plumber B ✓ Price given
“$1,800 to $2,600 installed, depending on venting. We can come Thursday morning.”

How Legion helps

Publish price ranges you approve

A range, a service-call fee, or what changes the price. Nothing is published without your OK.

What changed

People can now ask Google to call local businesses for them. In categories such as home repair, beauty and pet care, Google's AI phones businesses, asks about price and availability, and hands the person a written comparison. Google announced the U.S. rollout at I/O 2026.

45% of consumers used AI to find local businesses in early 2026, up from 6% a year earlier.

BrightLocal, March 2026

What the AI asks, and where calls fail

It asks what the job would cost and when you could come.
It does not leave a name or number, so a phone bot set up to collect a lead's contact details first can stall the call (Out of the Box Advisors).
Businesses that tested it report that a missing price is noted in the comparison the customer sees, and that the AI turns to your website and Google Business Profile when a call goes unanswered (JobNimbus).

In calls tracked by Invoca, 26% went unanswered and 49% got no price. Home services refused most often: most calls to plumbers got no price.

Invoca, Jul–Nov 2025

What the free check covers

We read your website and Google Business Profile the way an AI assistant would.
We note which services show a price or price range, plus your hours and service area.
We check whether those details are in a form AI tools can read.
You get a short written summary of what an AI would find, and what is missing.

The Legion team does the check. We don't call your business, change anything, or publish anything.

What Legion helps fix

Price ranges you approve

You decide what can be said about price: a range, a service-call fee, or what makes the price go up or down. Nothing is published or quoted that you have not approved.

Business details AI tools can read

Your services, prices, hours and common questions, prepared from your own site as structured data and an llms.txt file for your website.

A first workflow that fits

We map how price questions reach you today, by phone, form and text, and agree the first workflow to improve in a workflow review.

Common questions

Is Google's AI really calling businesses?: Yes. Google announced at I/O 2026 that people can ask it to call businesses on their behalf in categories such as home repair, beauty and pet care, rolling out to everyone in the U.S. this summer.
Do I have to publish exact prices?: No. A range, a service-call fee, or what drives the price up or down is usually enough to answer the question. You approve every figure before it is used.
What does the free check cost?: Nothing. The Legion team reads what is public about your business and sends you the results. There is no obligation.
Will you call my business or change anything?: No. The check only reads your public website and Google Business Profile. Nothing is sent, changed or published.
How is this different from an AI receptionist?: A receptionist answers calls. The price check looks at what an AI can learn about your prices from what you publish, which is also where it looks when a call goes unanswered.
Do you work with agencies?: Yes. Agencies can offer AI price checks to the home-service businesses they serve. Tell us about your clients through the contact form.

See what an AI can find about your prices

Tell us your business name and website. We'll send back what an AI can learn from them.

Get your free AI price check

Run a marketing agency? Offer AI price checks to your clients.