Dashboards fail when they show what's easy to measure instead of what drives revenue. These seven metrics predict SMB growth better than any other.
The 7 Metrics That Matter
- Speed-to-lead (median & p95). Under 5 minutes or you're losing deals.
- Cost per booked call. Ad spend ÷ actual booked appointments.
- Show rate. Booked → attended. Anything under 70% means your reminder cadence is broken.
- Close rate by source. Reveals which channels deserve budget.
- LTV (12-month revenue per customer). Anchors what you can spend to acquire.
- CAC payback in months. < 6 months = healthy for SMB.
- Pipeline velocity. (Deals × Win rate × ACV) ÷ Sales cycle days.
Display Rules
- One number, one comparison (vs. last period), one target — always together.
- Color = signal, not decoration. Red only when the metric is off-target.
- Every metric ties to a lead source. No source = no metric.
How Legion Builds This Dashboard For You
Legion pulls call data, ad spend, and booking outcomes into a single dashboard with these 7 metrics pre-built. AI narrative summaries flag the one metric that changed most and suggest the next action.